LOTTIE. RESTAURANT.

Project Overview

Client Lottie Restaurant, Liquid & Larder
(Including service imagery for The Eve Hotel pool)

Project Type Ongoing content production — PR, marketing and social (photo + video)

Location Hotel venue, Surry Hills, Sydney

Deliverables New Menu Items including pool service imagery.
Fast-turnaround PR assets + ongoing marketing library

THE OBJECTIVE

To create a flexible, premium image library that reflects Lottie’s social energy while delivering practical assets for PR, marketing and bookings.

CONTENT REQUIRED

Still and Video grabs
Content creation.

Challenges & Planning

Busy venue with live service

Full daylight with harsh, shifting light
Tight spaces and limited shooting windows
Fast turnaround for PR imagery

Planning & Response

Hybrid daylight and studio lighting approach
Shot sequencing planned around service flow
Defined hero moments for PR vs evergreen use

Role & Responsibilities

This project was produced solo, requiring full creative, technical and logistical oversight.

My Role

Creative concept & visual direction
On-site direction
Food & prop styling.
Photography.
Video capture
Editing & final delivery

Creative Approach

The creative approach focused on balancing premium presentation with a relaxed, lived-in atmosphere — reflecting Lottie’s position as a social, shared-dining destination rather than a formal restaurant experience.

Key Creative Decisions

Key Creative Decisions
- Hands-in-frame to suggest participation without full lifestyle production
- Overhead and table-level compositions to emphasise sharing
- Flexible framing to allow multi-platform use
- Consistent lighting treatment across food, drinks and space
Why These Decisions Mattered

These choices allowed the imagery to feel dynamic and authentic while remaining adaptable for a wide range of digital and PR applications — from social crops to hero website placements.