“In a world of visual excess…

I help brands express their story through bold, emotive imagery and artful creative direction.”

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WHO FOR?

For discerning brands and agencies in the fashion, food/beverage, and property industries who know their story deserves better cut-through.
You understand the irreplaceable value of quality visual content.
Whether you’re reimagining your identity or refining your presence, I work with those ready to invest in imagery that captivates, connects, and converts.

FASHION, BEAUTY & Lifestyle

FOOD & BEVERAGE

AUTOMOTIVE

PROPERTY

Product and Still life

HOW CAN I HELP?

More than a photographer, I’m a visual creative director and brand storyteller who guides your project from concept to completion. My focus is to ensure your story is told with clarity, cohesion, and artistic strength—delivering high-impact visuals that resonate with purpose and precision.

My Hybrid Role: Creative + Execution

Creative Direction – Shaping the concept, tone, and visual storytelling approach
Visual Strategy – Aligning imagery with commercial, editorial, and digital brand goals
Production Oversight – Managing logistics, crews, and creative delivery with precision
Brand Story Development – Translating brand identity into emotionally resonant narratives
Photography & Motion Content – Executing visuals with technical excellence and intuitive artistry.

ON-SITE PRODUCTION

Where creative vision is brought to life—every frame directed with technical excellence and intuitive energy.

Fashion, food, and architectural photography
Video capture (short-form, behind-the-scenes, or branded edits)
On-set art direction & styling support
Lighting mastery for different environments and moods
Real-time feedback sessions (where possible)
Client and agency liaisons on-site for seamless collaboration
Calm, confident direction of talent and crew

PRE-PRODUCTION

Where vision becomes strategy—laying the creative and logistical groundwork for a seamless shoot.

Creative direction & visual strategy
Moodboards and style guides
Location scouting (studio or on-location)
Talent sourcing (models, chefs, stylists, HMU, etc.)
Shot planning & storyboarding
Scheduling and production coordination
Brand alignment consulting (for consistent tone & storytelling)

POST-PRODUCTION

Where polish meets purpose—refining content into powerful assets that drive results.

High-end retouching and colour grading
Cropping & formatting for digital, print, and socials
Motion editing for reels, UGC, and branded video
File delivery via client-friendly asset library
Revisions based on feedback
Archiving and brand asset management options

Sofitel.

Hallmark days campaign.

WHY ME?

I’m a visual branded asset creator—helping agencies and brands craft high-impact content that aligns with their story, strategy, and style. Whether leading creative direction or delivering polished imagery or motion through pre-, on-site, and post-production, I bring a hybrid approach that unites concept with execution.
My strength lies in translating abstract ideas into branded visuals that feel intentional, emotive, and market-ready—on time, on brief, and always with edge.
With over 20 years of experience working alongside global luxury brands and publications, I bring not just technical mastery—but intuitive direction, emotional intelligence, and a holistic understanding of branding.
Clients return not just for the work, but for the ease, insight, and elegance I bring to every project.

Testimonials

“Dominic captured our Byron Bay retail space with exceptional finesse. His photographs were luxurious and reflected his meticulous attention to detail.”

Roxy Coppen - Spell

“…For every project we receive incredible professionalism, quality and reliable service from Dom. He just gets on with it and really owns the shoot and the outcome. I'm a perfectionist and I feel completely confident in the capable hands of Dom.”

Matthew Squadrito - Squad Studio

“The brief was to produce a sophisticated and indulgent image series whilst conveying a sense of carefree spontaneity, encapsulating the brand’s differentiator - French joie-de-vivre. Dom and Meghan were detail-oriented, creative and easy to work with and looked after the full shoot including creative concept, engaging a producer and stylist, H&M and retouching, and are both genuine creatives who are passionate about what they do. I’d happily recommend..”